Why to fill pockets of people I don't agree with. Especially with things like makeup, there's so many brands and many to choose from. I hope Elf will make smarted decisions and bounce back, Urban Decay is so 2015 and I don't think they have done anything interesting after that.
I think Elf will bounce back. They seem to be making some bold decisions and have so many fans that everyone will forget about it soon enough. But, I do hope UD has a proper comeback one day!
I agree with you, the cancelation happened so often that people move on and forget. And one bad decision doesn't take away that ELF has also done many good things. UD needs to get off their hight horse and try to innovate again, nothing they do is..
Exiting.. especially in a overly saturated beauty market as now you need that X factor. Right now names like Mario, Danessa etc are so much more exiting. I am not even talking about quality or anything, just pure exiting feeling of seeing what they do.
Real beauty always starts from within no matter what you wear, put on or try to advertise that is what I would try to be advertising if I was creating an ad campaign or trying to enhance
Love this a definite food for thought that should definitely be thought about. Higher value ads vs lower value ones some imo do go for the cheaper lazier slop it’s what I call regurgitated. Personally I recognize it when trying to be pushed and it doesn’t move me to product or product loyalty. In fact if I feel my intelligence is being insulted that’s how I take it as an insult not how I would create an ad either. Agree also about rage culture ads of which I would also put on the lower value ad list. To me the reaction I get for these sorts is that your product must not be very good to be going for this sort of ad in other words all talk with no real action or the product itself cannot stand on its own. In psychology it’s known as the bait and switch or inauthentic. In other words you’re being scammed. Not a good place to start for brand loyalty. As one that has purchased a few elf products as per word of someone I knew not an ad the product I thought was good and comparable to others that I’ve tried, price affordable and of equal value, coverage was smooth and felt like a moisturizer which made my check list also. If I wear any sort of foundation I want it to feel sheer, light, translucent and natural not a thick pancake disaster. If I’m doing an ad for makeup or anything where the field is already saturated with so many products my #1 rule would be never start or go with the lower value cheap seat ad always aim higher. Thank you again for all of your thoughtful beauty reads. Love to always be pondering and thinking
Great final question. Personally, unless it’s a product I require to stay alive, if a brand’s values clash with mine then I won’t buy it. However, if Epi Pens start using some a**hole as an ambassador, I may have to figure how to become unallergic to wasps.
haha yes that would be a tricky one. I feel a bit on the fence about it sometimes; ie we get to choose where we spend our cash, but also, do we hold them to a higher standard that we do ourselves. And I guess that's different for everyone!
Why to fill pockets of people I don't agree with. Especially with things like makeup, there's so many brands and many to choose from. I hope Elf will make smarted decisions and bounce back, Urban Decay is so 2015 and I don't think they have done anything interesting after that.
I think Elf will bounce back. They seem to be making some bold decisions and have so many fans that everyone will forget about it soon enough. But, I do hope UD has a proper comeback one day!
I agree with you, the cancelation happened so often that people move on and forget. And one bad decision doesn't take away that ELF has also done many good things. UD needs to get off their hight horse and try to innovate again, nothing they do is..
Exiting.. especially in a overly saturated beauty market as now you need that X factor. Right now names like Mario, Danessa etc are so much more exiting. I am not even talking about quality or anything, just pure exiting feeling of seeing what they do.
Real beauty always starts from within no matter what you wear, put on or try to advertise that is what I would try to be advertising if I was creating an ad campaign or trying to enhance
Love this a definite food for thought that should definitely be thought about. Higher value ads vs lower value ones some imo do go for the cheaper lazier slop it’s what I call regurgitated. Personally I recognize it when trying to be pushed and it doesn’t move me to product or product loyalty. In fact if I feel my intelligence is being insulted that’s how I take it as an insult not how I would create an ad either. Agree also about rage culture ads of which I would also put on the lower value ad list. To me the reaction I get for these sorts is that your product must not be very good to be going for this sort of ad in other words all talk with no real action or the product itself cannot stand on its own. In psychology it’s known as the bait and switch or inauthentic. In other words you’re being scammed. Not a good place to start for brand loyalty. As one that has purchased a few elf products as per word of someone I knew not an ad the product I thought was good and comparable to others that I’ve tried, price affordable and of equal value, coverage was smooth and felt like a moisturizer which made my check list also. If I wear any sort of foundation I want it to feel sheer, light, translucent and natural not a thick pancake disaster. If I’m doing an ad for makeup or anything where the field is already saturated with so many products my #1 rule would be never start or go with the lower value cheap seat ad always aim higher. Thank you again for all of your thoughtful beauty reads. Love to always be pondering and thinking
So interesting to hear your thoughts - and agree, if a product is good enough, it should speak for itself, especially for big brands like this!
Great final question. Personally, unless it’s a product I require to stay alive, if a brand’s values clash with mine then I won’t buy it. However, if Epi Pens start using some a**hole as an ambassador, I may have to figure how to become unallergic to wasps.
haha yes that would be a tricky one. I feel a bit on the fence about it sometimes; ie we get to choose where we spend our cash, but also, do we hold them to a higher standard that we do ourselves. And I guess that's different for everyone!